After spending months eliminating staff and cutting development costs, the Los Angeles videogame publisher is refocusing its efforts on making franchisable properties that it can also exploit as movies, TV shows and comicbooks.

It’s turned to Hollywood scribe Danny Bilson (behind the feature “The Rocketeer” and TV shows “The Flash” and “The Sentinel”) to develop what it considers core games, one of three units; the other two are: kids, family and casual games (as one unit) and online titles.

Bilson plans to develop movies, TV shows, comicbooks, iPhone apps, webisodes and toys based on future games that will give consumers “other ways to have fun with the brands,” he said, but also provide some extra marketing muscle.

“In order to make our games more important when they hit, you have to leverage other media platforms,” Bilson added.

Photo Courtesy Variety.com All Rights Reserved

Read the Original Story – THQ to focus on making ‘core games’ – Entertainment News, Home Ent News, Media – Variety

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